Versatile Concrete

client success story

Needle-in-a-haystack marketing tactics help niche manufacturer Versatile Concrete expand its client base. 

kelowna web design

Artisan Concrete

Versatile Concrete is a concrete product manufacturer who employs ‘artisans’ to create complex and stunning designs seen throughout Kelowna and Western Canada. They’ve become an industry leader providing their clients with indoor & outdoor concrete elements, plus architectural masonry for residential and commercial buildings.

We chose to work with Twin Creek because their team was amazing. They had solutions for every facet of marketing that we needed. Richard Dueck, Versatile Concrete Décor
Versatile Concrete




An integrated approach across digital and traditional media exponentially increases brand exposure. More eyeballs leads to more attention - quadrupling Versatile's website visitors.


more leads generated

Not just tire-kickers! Lots of website visitors is great, but the right visitors is the critical thing. Versatile's sales team is now busy with inbound inquiries.


bank account

Strategic marketing & advertising results in a more predictable sales pipeline for Versatile Concrete. Business is moving in the right direction. It's important to enjoy the journey, not only the destination!

project story


Molding a Great Company

Versatile Concrete grew very quickly with their unique designs, and their reputation preceded them. Growing pains ensued when branding, strategy, and marketing weren’t aligned with the owners’ goals. Our team recognized that Versatile Concrete needed a robust strategy.

Twin Creek focused first on branding, key messaging, and carving out market position. Then we got to work with creating their core materials like photography, video, website, and social media accounts. Advertising and promotion creates a steady and reliable source of potential customers, while exposing their company to a much wider geographical area. Advanced measuring and reporting means no dollar goes unjustified. Positive return on investment is just as beautiful as a well-crafted concrete park bench.

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From Twin Creek Media's YouTube Channel

services provided


  • Competitive Analysis
  • Google Keyword List & Rankings
  • Goal Setting
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan
  • Magazine Ads
  • Photography
  • Marketing Videos
  • Social Media Setup
  • Website Design
  • Case Studies
  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Blog Publication
  • Media Release Distribution
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Employee Recruitment Campaign
  • Performance Reporting
Twin Creek was able to redo our website, they were able to reposition our messaging online, and they were able to optimize our google search and make it so that more people knew about us.  Richard Dueck, Versatile Concrete Décor
From Twin Creek Media's YouTube Channel